our government , malays - pesta, kenduri

have anyone ever noticed that the malays and our government, who are predominantly malays would embark on a pesta, kenduri on the slightest excuse, whether promoting a new mass indoctrination, celebrating birth or death or hariraya, in short in any gathering of bodies, and on all these occasions there is the inevitable tonnes of food, mainly junk food.could any anthropologist or wannabe social commentator out there tell me, what is the appropriate name for this syndrome???